In The Harbor -Charlie Schaefer
From Ralph Lauren to Building Greyson: The Story Behind One of Golf's Fastest-Growing Brands
In the Harbor | Episode 25 featuring Charlie Schaefer, Founder of Greyson Clothiers
In this episode of In the Harbor, we sit down with Charlie Schaefer, founder of Greyson Clothiers, to hear the story behind one of the most exciting brands in golf and lifestyle apparel today.
Charlie walked away from Ralph Lauren to build something from scratch — and what followed was a brand that has redefined what golf style can look like. Worn by tour players like Justin Thomas and Jon Rahm, Greyson has carved out a distinct space at the intersection of performance and luxury, and Charlie breaks down exactly how it got there.
In this conversation, Charlie shares why he felt traditional golf apparel was missing the mark and what it took to build a premium brand from day one. We dig into the role of identity, storytelling, and community in Greyson's growth, how strategic athlete partnerships and positioning shaped the brand's trajectory, and where golf culture is headed next.
Whether you're interested in entrepreneurship, brand building, or simply the business behind modern lifestyle trends, this is a conversation you won't want to miss. Tune in wherever you listen to podcasts.

Episode Description:
What does it take to walk away from a legacy brand and build something entirely your own? Charlie Schaefer, founder of Greyson Clothiers, joins In the Harbor to share the story behind one of golf's fastest-growing names in apparel. From challenging the conventions of traditional golf style to landing on the backs of tour players like Justin Thomas and Jon Rahm, Charlie breaks down the brand-building playbook behind Greyson — and what the future of golf culture looks like.
A must-listen for entrepreneurs, brand enthusiasts, and anyone who loves the game.














