In The Harbor -Josh Venable
Josh Venable on Turning Trash into Treasure
In the Harbor | Episode 34 featuring Josh Venable
Josh Venable is the co-founder and CEO of reCap, a Florida-based company changing how communities manage organic waste. His origin story starts in a 5th-grade city council meeting, where he asked why his hometown had no curbside recycling. That moment set him on a 20-year path through public policy at every level of government before he made the leap to building reCap.
reCap takes yard debris and converts it into biochar through pyrolysis, locking carbon into a stable solid for over 1,000 years instead of letting it decompose into the atmosphere. The company holds an exclusive U.S. patent, operates the only carbon-negative yard-debris process in North America, and requires zero upfront cost to counties.
Topics Covered in This Episode:
- Josh's path from 5th-grade recycling advocate to managing a Cabinet agency overseeing $487 billion in annual funding
- Why selling to government is easier when you've spent 20 years inside it
- The zero-change-for-residents go-to-market strategy
- How reCap finances deals with no upfront cost to counties
- The Leon County pilot: 113 tons of yard debris into 24 tons of biochar, a 2025 NACo Achievement Award, and a county-wide contract by 2026
- The current state of the biochar market and who's buying
- Carbon credit verification and what "carbon-negative" actually means
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